Nintendo Chief on Add-ons, DS and Developing Countries
Nintendo chief Satoru Iwata sat incomparable-on-one with the Wall Street Daybook to talk about expansion into small countries, Wii MotionPlus and the DS's non-play features.
The success of the Wii has catapulted Satoru Iwata into the respected levels of executive-dom, earning him and his company the admiration of mainstream media.
The Fence Street Journal talked to Iwata around the next steps atomic number 2 has for Nintendo atomic number 3 the caller moves into newer markets around the world.
"Our gross revenue may have fully grown beyond expectations, but in that respect are still a lot of the great unwashe who feature never played videogames. I think there are still many unaccustomed kinds of games that we can offer to temper the interest of people whom we haven't managed to draw i until no," commented Iwata, who still hopes to bewitch an ever-widening gaming interview. "After we all-or-nothing our missionary post in developed countries, and then we'll have to start thinking about how to make our products attention-getting in developing countries. We'll have a whole new proportion of issues to rig suchlike pricing, quantity handiness and regional adaption. We'ray not going to meet our goals that easily."
Wii owners worrying all but the potential prices for wholly of Nintendo's peripherals, such as the upcoming Wii MotionPlus, should be able to afford the tot-ons, according to Iwata.
"Just about of the ideas for accessories that we had initially come up with are out nowadays. We power think of some much, and we mightiness make them if we do, but we don't have any plans to release a totally lot to a greater extent," said Iwata. "We haven't announced the price yet, but the cost of making the Wii Motion Plus is not that a lot, thusly I think we can make it very affordable."
The Nintendo DS platform goes beyond gaming to include book meter reading and language lessons, fighting its way into Blackberry territory.
Iwata explains the strategy, "I opine we're doing significantly advisable than different devices that offer [similar] services. We'Ra trying constantly to cogitate of ways that the DS could be utilised more frequently in everyday life — services we can buoy offer that bequeath make masses want to take their DS with them everywhere. We pauperization to convince whol kinds of customers that they should own a Doctor of Science."
While Iwata and companion have been formulating never-ending expansion plans, he justifies his actions by redefining gaming in the main.
"We're still an entertainment company most importantly, just the definition of videogames has changed," he concluded. "If we hold on our view of what a videogame constitutes as broad atomic number 3 possible, then naturally we're going to be doing things that people might say aren't games."
https://www.escapistmagazine.com/nintendo-chief-on-add-ons-ds-and-developing-countries/
Source: https://www.escapistmagazine.com/nintendo-chief-on-add-ons-ds-and-developing-countries/